Shades by Niko — Wholesale Candy

Shades by Niko · RRP £1.99 · Cherry Cola · Straight Up Strawberry · Sour Ultimate Vibes · Tropical Blast · The Originals · Wholesale UK

Shades by Niko is a bold, flavour-forward confectionery brand delivering an exciting range of candy in standout flavour combinations. From classic Cherry Cola and Straight Up Strawberry to the more adventurous Sour Ultimate Vibes, Tropical Blast, and The Originals — every Shades by Niko variety is designed to grab attention and keep customers coming back. At an RRP of £1.99, Shades by Niko sits in the premium impulse candy tier and delivers strong margin at the counter. Select your variant from the flavour selector above.

Available Variants

Cherry Cola (20pcs) • Straight Up Strawberry (20pcs) • Sour Ultimate Vibes (18pcs) • Tropical Blast (18pcs) • The Originals (18pcs)

✓ Each variant supplied as a separate wholesale box. Mix and match for maximum counter display variety.

Key Features

Bold Flavour Range — Something for Everyone

Shades by Niko offers five distinct flavour profiles covering the full spectrum of candy preference — from the nostalgic Classic (Cherry Cola, Straight Up Strawberry, The Originals) to the adventurous (Sour Ultimate Vibes, Tropical Blast). This breadth of range means you can cater to multiple customer demographics from a single display, maximising impulse purchase conversion.

RRP £1.99 — Premium Impulse Candy Tier

At an RRP of £1.99, Shades by Niko sits in the premium impulse candy category — above standard pick-and-mix but accessible enough to drive spontaneous purchase. The wholesale case price of £22.49 delivers strong margin per unit on a colourful, eye-catching product that sells through visual appeal alone.

Eye-Catching Packaging — Built for Counter Display

Shades by Niko is designed to stand out on a counter display. The bold, colourful branding and variety of flavours create strong visual impact when multiple variants are displayed together. Stock all five variants for maximum shelf presence and to encourage customers to try different flavours on each visit.

Sour & Classic Variants — Dual Market Appeal

The inclusion of both sour (Sour Ultimate Vibes) and classic sweet (Cherry Cola, Strawberry, The Originals) variants means Shades by Niko appeals to two distinct candy-buying audiences. Sour candy has been one of the fastest-growing impulse categories in UK convenience and head shop retail, making Sour Ultimate Vibes a particularly strong addition to any counter display.

Head Shop & Convenience Store Proven

Shades by Niko is specifically positioned for head shops, sweet specialists, and convenience retailers where novelty candy and bold flavour experiences drive the impulse purchase. The brand’s distinctive identity and broad flavour range make it a natural fit alongside other confectionery and lifestyle products in these retail environments.

Product Specifications

Brand	Shades by Niko
RRP per Unit	£1.99
Wholesale Price	£22.49 per box
Box Weight	2.7kg
Units per Box	20pcs (Cherry Cola, Straight Up Strawberry) • 18pcs (Sour Ultimate Vibes, Tropical Blast, The Originals)
Variants	Cherry Cola • Straight Up Strawberry • Sour Ultimate Vibes • Tropical Blast • The Originals
Suitable For	Head shops, sweet shops, convenience stores, newsagents

Frequently Asked Questions

What is Shades by Niko?

Shades by Niko is a bold confectionery brand offering a range of flavour-forward candy in multiple variety formats. Available in five distinct variants — Cherry Cola, Straight Up Strawberry, Sour Ultimate Vibes, Tropical Blast, and The Originals — each designed to deliver a punchy, memorable flavour experience.

How many pieces are in each wholesale box?

Cherry Cola and Straight Up Strawberry are supplied as 20pcs per box. Sour Ultimate Vibes, Tropical Blast, and The Originals are supplied as 18pcs per box. All variants are priced at £22.49 per wholesale box.

Which variant sells best?

Classic flavours like Cherry Cola and Straight Up Strawberry typically perform strongly due to broad familiarity, while Sour Ultimate Vibes has strong appeal with younger customers and sour candy enthusiasts — a rapidly growing segment in UK impulse retail. We recommend stocking all five variants to cover the full customer base and maximise display presence.

What type of stores does Shades by Niko sell well in?

Shades by Niko is ideal for head shops, sweet specialists, newsagents, and convenience stores where bold, novelty confectionery drives impulse purchases. The distinctive branding and variety of flavours make it a strong counter display product in any high-footfall retail environment.

Can I order multiple variants?

Yes — select your preferred variant from the flavour selector above and add to your order. Each box is supplied in a single variant. Order one box per variant to stock the full Shades by Niko range. For larger volume or mixed pallet orders, please contact us directly.

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Important Information

Please check individual packaging for full ingredients and allergen information before retailing. For wholesale enquiries or larger volume orders, please contact us directly.