Red Bull Original (Austrian) — Case of 24

Red Bull · Austrian Import · 250ml per Can · 24 Cans per Case · RRP £2.12

Red Bull Energy Drink Original — the world’s best-selling energy drink, supplied as the authentic Austrian import in the iconic 250ml slim can. Each case contains 24 x 250ml cans ready for immediate retail. Red Bull is the fastest-moving energy drink on any counter display — a brand so well known it draws footfall independently and sells itself at the shelf.

✦ Key Features

🏆 World’s No.1 Energy Drink — Instant Brand Recognition

Red Bull is the most recognised energy drink brand on the planet. No customer education required — the blue and silver can sells itself. Stocking Red Bull signals quality and draws customers who are already loyal to the brand, driving impulse purchases and repeat visits to your store.

🇦🇹 Austrian Import — Authentic Original Formula

This is the authentic Austrian-produced Red Bull Original — the same formulation sold across Europe and the birthplace of the brand. Red Bull was founded in Austria in 1987 and is still produced there. Customers familiar with the product from European travel or specialist retailers actively seek out the Austrian import.

🐧 250ml Slim Can — The Classic Format

The 250ml slim can is the original and most iconic Red Bull format. Compact enough for on-the-go consumption, it fits standard can chillers, fridge shelves, and counter display units with ease. A format customers immediately recognise and reach for without hesitation.

📦 24 Cans per Case — Efficient, Easy to Rotate

Each case contains 24 x 250ml cans — a clean, manageable quantity that fills a standard shelf section and keeps stock rotating quickly at the till. Straightforward to order, store, and replenish on one of the highest-velocity SKUs in any convenience or head shop environment.

💰 RRP £2.12 — Reliable Margin, High Velocity

At an RRP of £2.12 per can, Red Bull Original offers strong margin on a product that moves fast without any promotional effort needed. High velocity, zero customer education required, and a brand that draws footfall independently — one of the most reliable per-unit performers in the energy drink category.

✦ Product Specifications

Brand	Red Bull
Variant	Original
Origin	Austrian Import
Volume per Can	250ml
Cans per Case	24
Case Weight	6kg
RRP per Can	£2.12
SKU	REDBULLOR250

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✦ Frequently Asked Questions

What is the Austrian Red Bull?

Red Bull was founded in Austria in 1987 and is still produced there today. The Austrian import is the original formulation — the same product sold across Europe. Some customers specifically seek out the Austrian version for its authenticity, making it a popular choice in specialist retailers and head shops.

How many cans are in a case?

Each case contains 24 x 250ml cans. This is the standard case size and fits neatly into most chiller units and shelf displays.

What is the best way to display Red Bull in-store?

Red Bull performs best when chilled and positioned at eye level near the counter or till point. Its slim can format is ideal for single-facing shelf trays and counter-top fridge units. A chilled, visible position drives the highest impulse conversion on this SKU.

What is the shelf life of Red Bull?

Red Bull typically has a shelf life of 18–24 months from the production date. Best before dates are printed on the base of each can. Store in a cool, dry place away from direct sunlight to maintain product quality.

Is Red Bull suitable for everyone?

Red Bull is not suitable for children, pregnant women, or people sensitive to caffeine. Best served chilled. Please refer to the individual can labelling for the full nutritional information and ingredients.

⚠️ Important Information

Not suitable for children, pregnant women, or people sensitive to caffeine. Best served chilled. Please check the best before date on each can before sale. Store in a cool, dry place away from direct sunlight.

Red Bull Original (Austrian) 24pcs 250ml RRP £2.12