Mike & Ike Theatre Box — 12 Pack, 120g

Mike & Ike · 12 Boxes per Pack · 120g per Box · RRP £2.49 · 7 Flavours · American Candy

Mike & Ike is one of America’s most iconic fruit-flavoured chewy candy brands — bold, vivid flavours in the classic elongated candy format, now available in the collectible Theatre Box format. Each pack contains 12 x 120g Theatre Boxes at an RRP of £2.49 per box, available in 7 exciting flavour variants. American candy is one of the fastest-growing impulse categories in UK head shops and sweet retail — and Mike & Ike is one of the most recognisable names in the category. Select your flavour from the variant selector above.

✦ Available Flavours

Berry Blast · Sour Watermelon · Jolly Joes · Original Fruits · Mega Mix Sour · Trill Ride · Ice Cream Truck

✦ Key Features

🇺🇸 Iconic American Candy Brand — Proven UK Appeal

Mike & Ike is one of America’s best-loved fruit candy brands with decades of heritage and a fiercely loyal fanbase on both sides of the Atlantic. American candy has seen explosive growth in UK convenience and head shop retail, driven by social media and the appeal of US-exclusive flavours. Mike & Ike is a brand name customers recognise and seek out specifically.

🎥 Theatre Box Format — Premium Presentation

The Theatre Box is the premium Mike & Ike format — a generous 120g box designed for sharing or snacking on the go. The large format commands attention on counter displays and shelves, justifies the £2.49 RRP with its generous portion size, and drives higher perceived value than smaller candy formats.

🌪️ 7 Flavour Variants — Full Display Range

From classic Original Fruits and Berry Blast to the more adventurous Sour Watermelon, Mega Mix Sour, Jolly Joes, Trill Ride, and Ice Cream Truck — the range gives you the breadth to build a genuine destination display. Sweet and sour options drive cross-flavour trial and maximise basket value.

🏷️ RRP £2.49 — Premium American Candy Positioning

At £2.49 RRP per 120g Theatre Box, Mike & Ike sits firmly in the premium American candy tier — customers expect and accept this price point for a recognised US import brand in the Theatre Box format.

🍬 Sour & Sweet Range — Broad Customer Appeal

The range spans both sweet (Original Fruits, Berry Blast, Jolly Joes, Ice Cream Truck, Trill Ride) and sour (Sour Watermelon, Mega Mix Sour) profiles, covering the two biggest impulse candy segments in the UK market. A one-brand solution for a diverse, high-performing American candy display.

✦ Product Specifications

Brand	Mike & Ike
Format	Theatre Box
Weight per Box	120g
Boxes per Pack	12
RRP per Box	£2.49
Flavours	Berry Blast · Sour Watermelon · Jolly Joes · Original Fruits · Mega Mix Sour · Trill Ride · Ice Cream Truck
Suitable For	Head shops, sweet shops, newsagents, convenience stores

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✦ Frequently Asked Questions

What are Mike & Ike sweets?

Mike & Ike are chewy, fruit-flavoured candy pieces in an elongated oval shape, produced by Just Born Quality Confections in the USA. They are one of America’s most popular non-chocolate candy brands, known for bold fruit flavours and a soft, chewy texture. The Theatre Box contains a generous 120g in a resealable box.

What is the Theatre Box format?

The Mike & Ike Theatre Box is a larger format candy box designed for sharing — originally popularised as a cinema snack in the USA. At 120g per box, it offers a generous portion at a premium price point, making it a strong upsell opportunity compared to smaller candy formats.

How many boxes come in a pack?

Each pack contains 12 x 120g Theatre Boxes of the same flavour. To stock multiple flavours, simply select and order one pack per flavour. We recommend starting with Original Fruits, Berry Blast, and one sour variant to cover the broadest customer appeal.

Are Mike & Ike sweets suitable for vegetarians?

Mike & Ike are generally considered suitable for vegetarians as they do not contain gelatine. Please refer to individual box labelling for full ingredients, allergen information, and dietary suitability before purchasing.

Which Mike & Ike flavour is most popular?

Original Fruits is the classic best-seller and a must-try. Berry Blast and Sour Watermelon perform strongly with younger customers and sour candy fans. Jolly Joes and Ice Cream Truck are popular novelty choices that drive trial. Try all seven flavours for the full Mike & Ike experience.

⚠️ Important Information

Please refer to individual box labelling for full ingredients, allergen information, and dietary suitability. May contain allergens — check packaging. Store in a cool, dry place away from direct sunlight.

Mike & Ike Theatre Box (12 Pack) 120g