{"product_id":"mike-ike-theatre-box-12-pack-120g","title":"Mike \u0026 Ike Theatre Box (12 Pack) 120g","description":"\u003cdiv style=\"font-family: Arial, sans-serif; color: #3a1a1a;\"\u003e\n\n\u003cdiv style=\"background: linear-gradient(135deg, #b76e79 0%, #c9956c 100%); color: white; padding: 25px; border-radius: 10px; margin-bottom: 20px; text-align: center;\"\u003e\n\u003ch2 style=\"margin: 0 0 10px 0; font-size: 26px; color: #fff; letter-spacing: 1px;\"\u003eMike \u0026amp; Ike Theatre Box — 12 Pack, 120g\u003c\/h2\u003e\n\u003cp style=\"margin: 0; font-size: 15px; line-height: 1.6; opacity: 0.95;\"\u003eMike \u0026amp; Ike  ·  12 Boxes per Pack  ·  120g per Box  ·  RRP £2.49  ·  7 Flavours  ·  American Candy\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"background: linear-gradient(135deg, #fdf6f0 0%, #f9ece8 100%); padding: 20px; border-radius: 10px; margin-bottom: 20px; border-left: 5px solid #b76e79;\"\u003e\n\u003cp style=\"color: #5a2d3a; font-size: 15px; line-height: 1.8; margin: 0;\"\u003e\u003cstrong\u003eMike \u0026amp; Ike\u003c\/strong\u003e is one of America’s most iconic fruit-flavoured chewy candy brands — bold, vivid flavours in the classic elongated candy format, now available in the collectible \u003cstrong\u003eTheatre Box\u003c\/strong\u003e format. Each pack contains \u003cstrong\u003e12 x 120g Theatre Boxes\u003c\/strong\u003e at an \u003cstrong\u003eRRP of £2.49 per box\u003c\/strong\u003e, available in 7 exciting flavour variants. American candy is one of the fastest-growing impulse categories in UK head shops and sweet retail — and Mike \u0026amp; Ike is one of the most recognisable names in the category. Select your flavour from the variant selector above.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"color: #b76e79; border-bottom: 3px solid #c9956c; padding-bottom: 8px; margin-top: 25px; letter-spacing: 0.5px;\"\u003e✦ Available Flavours\u003c\/h3\u003e\n\u003cdiv style=\"background: linear-gradient(135deg, #fdf6f0 0%, #f9ece8 100%); padding: 14px 18px; border-radius: 10px; margin-bottom: 20px;\"\u003e\n\u003cp style=\"color: #5a2d3a; font-size: 13px; line-height: 2.2; margin: 0;\"\u003e\nBerry Blast  ·  Sour Watermelon  ·  Jolly Joes  ·  Original Fruits  ·  Mega Mix Sour  ·  Trill Ride  ·  Ice Cream Truck\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"color: #b76e79; border-bottom: 3px solid #c9956c; padding-bottom: 8px; margin-top: 25px; letter-spacing: 0.5px;\"\u003e✦ Key Features\u003c\/h3\u003e\n\u003cdiv style=\"display: grid; gap: 12px; margin: 20px 0;\"\u003e\n\n\u003cdiv style=\"background: linear-gradient(135deg, #b76e79 0%, #c9956c 100%); color: white; padding: 16px; border-radius: 10px;\"\u003e\n\u003cp style=\"margin: 0; font-size: 16px;\"\u003e\u003cstrong\u003e🇺🇸 Iconic American Candy Brand — Proven UK Appeal\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 6px 0 0 0; font-size: 13px; opacity: 0.95; line-height: 1.6;\"\u003eMike \u0026amp; Ike is one of America’s best-loved fruit candy brands with decades of heritage and a fiercely loyal fanbase on both sides of the Atlantic. American candy has seen explosive growth in UK convenience and head shop retail, driven by social media and the appeal of US-exclusive flavours. Mike \u0026amp; Ike is a brand name customers recognise and seek out specifically.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"background: linear-gradient(135deg, #c9956c 0%, #b76e79 100%); color: white; padding: 16px; border-radius: 10px;\"\u003e\n\u003cp style=\"margin: 0; font-size: 16px;\"\u003e\u003cstrong\u003e🎥 Theatre Box Format — Premium Presentation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 6px 0 0 0; font-size: 13px; opacity: 0.95; line-height: 1.6;\"\u003eThe Theatre Box is the premium Mike \u0026amp; Ike format — a generous 120g box designed for sharing or snacking on the go. The large format commands attention on counter displays and shelves, justifies the £2.49 RRP with its generous portion size, and drives higher perceived value than smaller candy formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"background: linear-gradient(135deg, #b76e79 0%, #d4a0a0 100%); color: white; padding: 16px; border-radius: 10px;\"\u003e\n\u003cp style=\"margin: 0; font-size: 16px;\"\u003e\u003cstrong\u003e🌪️ 7 Flavour Variants — Full Display Range\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 6px 0 0 0; font-size: 13px; opacity: 0.95; line-height: 1.6;\"\u003eFrom classic Original Fruits and Berry Blast to the more adventurous Sour Watermelon, Mega Mix Sour, Jolly Joes, Trill Ride, and Ice Cream Truck — the range gives you the breadth to build a genuine destination display. Sweet and sour options drive cross-flavour trial and maximise basket value.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"background: linear-gradient(135deg, #c9956c 0%, #e8c9a0 100%); color: #5a2d3a; padding: 16px; border-radius: 10px;\"\u003e\n\u003cp style=\"margin: 0; font-size: 16px;\"\u003e\u003cstrong\u003e🏷️ RRP £2.49 — Premium American Candy Positioning\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 6px 0 0 0; font-size: 13px; opacity: 0.85; line-height: 1.6;\"\u003eAt £2.49 RRP per 120g Theatre Box, Mike \u0026amp; Ike sits firmly in the premium American candy tier — customers expect and accept this price point for a recognised US import brand in the Theatre Box format.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"background: linear-gradient(135deg, #e8c9a0 0%, #c9956c 100%); color: #5a2d3a; padding: 16px; border-radius: 10px;\"\u003e\n\u003cp style=\"margin: 0; font-size: 16px;\"\u003e\u003cstrong\u003e🍬 Sour \u0026amp; Sweet Range — Broad Customer Appeal\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 6px 0 0 0; font-size: 13px; opacity: 0.85; line-height: 1.6;\"\u003eThe range spans both sweet (Original Fruits, Berry Blast, Jolly Joes, Ice Cream Truck, Trill Ride) and sour (Sour Watermelon, Mega Mix Sour) profiles, covering the two biggest impulse candy segments in the UK market. A one-brand solution for a diverse, high-performing American candy display.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003ch3 style=\"color: #b76e79; border-bottom: 3px solid #c9956c; padding-bottom: 8px; margin-top: 25px; letter-spacing: 0.5px;\"\u003e✦ Product Specifications\u003c\/h3\u003e\n\u003cdiv style=\"background: linear-gradient(135deg, #fdf6f0 0%, #f9ece8 100%); padding: 18px; border-radius: 10px; margin-bottom: 20px;\"\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; font-size: 14px; color: #5a2d3a;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border-bottom: 1px solid #e8c9a0;\"\u003e\n\u003ctd style=\"padding: 10px 0; font-weight: bold; width: 45%;\"\u003eBrand\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 0;\"\u003eMike \u0026amp; Ike\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom: 1px solid #e8c9a0;\"\u003e\n\u003ctd style=\"padding: 10px 0; font-weight: bold;\"\u003eFormat\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 0;\"\u003eTheatre Box\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom: 1px solid #e8c9a0;\"\u003e\n\u003ctd style=\"padding: 10px 0; font-weight: bold;\"\u003eWeight per Box\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 0;\"\u003e120g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom: 1px solid #e8c9a0;\"\u003e\n\u003ctd style=\"padding: 10px 0; font-weight: bold;\"\u003eBoxes per Pack\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 0;\"\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom: 1px solid #e8c9a0;\"\u003e\n\u003ctd style=\"padding: 10px 0; font-weight: bold;\"\u003eRRP per Box\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 0;\"\u003e£2.49\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom: 1px solid #e8c9a0;\"\u003e\n\u003ctd style=\"padding: 10px 0; font-weight: bold;\"\u003eFlavours\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 0;\"\u003eBerry Blast · Sour Watermelon · Jolly Joes · Original Fruits · Mega Mix Sour · Trill Ride · Ice Cream Truck\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 0; font-weight: bold;\"\u003eSuitable For\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 0;\"\u003eHead shops, sweet shops, newsagents, convenience stores\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"color: #b76e79; border-bottom: 3px solid #c9956c; padding-bottom: 8px; margin-top: 25px; letter-spacing: 0.5px;\"\u003e✦ You May Also Like\u003c\/h3\u003e\n\u003cdiv style=\"display: grid; gap: 10px; margin-bottom: 25px;\"\u003e\n\n\u003cdiv style=\"background: white; border: 2px solid #c9956c; padding: 14px; border-radius: 10px; display: flex; justify-content: space-between; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cstrong style=\"color: #b76e79;\"\u003eGummi King Novelty Gummy Sweets\u003c\/strong\u003e\u003cp style=\"margin: 4px 0 0 0; color: #777; font-size: 13px;\"\u003eFast food shaped gummy sweets — Burgers, Fries, Pizza \u0026amp; Noodles · another impulse pick for novelty candy displays\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ca href=\"\/products\/gummi-king\" style=\"background: linear-gradient(135deg, #b76e79, #c9956c); color: white; padding: 8px 16px; border-radius: 6px; text-decoration: none; font-size: 13px; white-space: nowrap;\"\u003eView Product\u003c\/a\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"background: white; border: 2px solid #c9956c; padding: 14px; border-radius: 10px; display: flex; justify-content: space-between; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cstrong style=\"color: #b76e79;\"\u003eCandy Pop Popcorn — Box of 12\u003c\/strong\u003e\u003cp style=\"margin: 4px 0 0 0; color: #777; font-size: 13px;\"\u003eAmerican import novelty popcorn in iconic flavours — a natural display companion to Mike \u0026amp; Ike\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ca href=\"\/products\/candy-pop-popcorn-12-pack\" style=\"background: linear-gradient(135deg, #b76e79, #c9956c); color: white; padding: 8px 16px; border-radius: 6px; text-decoration: none; font-size: 13px; white-space: nowrap;\"\u003eView Product\u003c\/a\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"background: white; border: 2px solid #c9956c; padding: 14px; border-radius: 10px; display: flex; justify-content: space-between; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cstrong style=\"color: #b76e79;\"\u003eTango Chewbies 28g\u003c\/strong\u003e\u003cp style=\"margin: 4px 0 0 0; color: #777; font-size: 13px;\"\u003eBold tangy chewy sweets — a great value impulse companion on any sweet counter\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ca href=\"\/products\/tango-chewbies-28g\" style=\"background: linear-gradient(135deg, #b76e79, #c9956c); color: white; padding: 8px 16px; border-radius: 6px; text-decoration: none; font-size: 13px; white-space: nowrap;\"\u003eView Product\u003c\/a\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"background: white; border: 2px solid #c9956c; padding: 14px; border-radius: 10px; display: flex; justify-content: space-between; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cstrong style=\"color: #b76e79;\"\u003eNestle Smarties Hexatube 38g — Case of 24\u003c\/strong\u003e\u003cp style=\"margin: 4px 0 0 0; color: #777; font-size: 13px;\"\u003eIconic British confectionery — a reliable high-velocity counter companion\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ca href=\"\/products\/nestle-smarties-hexatube-rrp-0-89-pmp-38g-x-24pcs\" style=\"background: linear-gradient(135deg, #b76e79, #c9956c); color: white; padding: 8px 16px; border-radius: 6px; text-decoration: none; font-size: 13px; white-space: nowrap;\"\u003eView Product\u003c\/a\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"background: white; border: 2px solid #c9956c; padding: 14px; border-radius: 10px; display: flex; justify-content: space-between; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cstrong style=\"color: #b76e79;\"\u003eClipper Lighters Printed Designs — Box of 48\u003c\/strong\u003e\u003cp style=\"margin: 4px 0 0 0; color: #777; font-size: 13px;\"\u003eIconic refillable Clipper lighters — a staple counter line alongside sweet displays\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ca href=\"\/products\/clipper-lighters-printed-various-designs\" style=\"background: linear-gradient(135deg, #b76e79, #c9956c); color: white; padding: 8px 16px; border-radius: 6px; text-decoration: none; font-size: 13px; white-space: nowrap;\"\u003eView Product\u003c\/a\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003ch3 style=\"color: #b76e79; border-bottom: 3px solid #c9956c; padding-bottom: 8px; margin-top: 25px; letter-spacing: 0.5px;\"\u003e✦ Frequently Asked Questions\u003c\/h3\u003e\n\n\u003cdiv style=\"margin: 15px 0; background: linear-gradient(135deg, #fdf6f0 0%, #f9ece8 100%); padding: 16px; border-radius: 10px; border-left: 4px solid #b76e79;\"\u003e\n\u003ch4 style=\"color: #b76e79; margin: 0 0 8px 0;\"\u003eWhat are Mike \u0026amp; Ike sweets?\u003c\/h4\u003e\n\u003cp style=\"color: #5a2d3a; margin: 0; font-size: 14px; line-height: 1.6;\"\u003eMike \u0026amp; Ike are chewy, fruit-flavoured candy pieces in an elongated oval shape, produced by Just Born Quality Confections in the USA. They are one of America’s most popular non-chocolate candy brands, known for bold fruit flavours and a soft, chewy texture. The Theatre Box contains a generous 120g in a resealable box.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"margin: 15px 0; background: linear-gradient(135deg, #fdf6f0 0%, #f9ece8 100%); padding: 16px; border-radius: 10px; border-left: 4px solid #b76e79;\"\u003e\n\u003ch4 style=\"color: #b76e79; margin: 0 0 8px 0;\"\u003eWhat is the Theatre Box format?\u003c\/h4\u003e\n\u003cp style=\"color: #5a2d3a; margin: 0; font-size: 14px; line-height: 1.6;\"\u003eThe Mike \u0026amp; Ike Theatre Box is a larger format candy box designed for sharing — originally popularised as a cinema snack in the USA. At 120g per box, it offers a generous portion at a premium price point, making it a strong upsell opportunity compared to smaller candy formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"margin: 15px 0; background: linear-gradient(135deg, #fdf6f0 0%, #f9ece8 100%); padding: 16px; border-radius: 10px; border-left: 4px solid #b76e79;\"\u003e\n\u003ch4 style=\"color: #b76e79; margin: 0 0 8px 0;\"\u003eHow many boxes come in a pack?\u003c\/h4\u003e\n\u003cp style=\"color: #5a2d3a; margin: 0; font-size: 14px; line-height: 1.6;\"\u003eEach pack contains 12 x 120g Theatre Boxes of the same flavour. To stock multiple flavours, simply select and order one pack per flavour. We recommend starting with Original Fruits, Berry Blast, and one sour variant to cover the broadest customer appeal.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"margin: 15px 0; background: linear-gradient(135deg, #fdf6f0 0%, #f9ece8 100%); padding: 16px; border-radius: 10px; border-left: 4px solid #b76e79;\"\u003e\n\u003ch4 style=\"color: #b76e79; margin: 0 0 8px 0;\"\u003eAre Mike \u0026amp; Ike sweets suitable for vegetarians?\u003c\/h4\u003e\n\u003cp style=\"color: #5a2d3a; margin: 0; font-size: 14px; line-height: 1.6;\"\u003eMike \u0026amp; Ike are generally considered suitable for vegetarians as they do not contain gelatine. Please refer to individual box labelling for full ingredients, allergen information, and dietary suitability before purchasing.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"margin: 15px 0; background: linear-gradient(135deg, #fdf6f0 0%, #f9ece8 100%); padding: 16px; border-radius: 10px; border-left: 4px solid #b76e79;\"\u003e\n\u003ch4 style=\"color: #b76e79; margin: 0 0 8px 0;\"\u003eWhich Mike \u0026amp; Ike flavour is most popular?\u003c\/h4\u003e\n\u003cp style=\"color: #5a2d3a; margin: 0; font-size: 14px; line-height: 1.6;\"\u003eOriginal Fruits is the classic best-seller and a must-try. Berry Blast and Sour Watermelon perform strongly with younger customers and sour candy fans. Jolly Joes and Ice Cream Truck are popular novelty choices that drive trial. Try all seven flavours for the full Mike \u0026amp; Ike experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"background: linear-gradient(135deg, #fdf6f0 0%, #f9ece8 100%); padding: 18px; border-radius: 10px; margin-top: 25px; border-left: 5px solid #b76e79;\"\u003e\n\u003ch4 style=\"color: #b76e79; margin-top: 0;\"\u003e⚠️ Important Information\u003c\/h4\u003e\n\u003cp style=\"color: #5a2d3a; font-size: 14px; line-height: 1.6; margin: 0;\"\u003ePlease refer to individual box labelling for full ingredients, allergen information, and dietary suitability. May contain allergens — check packaging. Store in a cool, dry place away from direct sunlight.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Mike \u0026 Ike","offers":[{"title":"Berry Blast","offer_id":57314210283898,"sku":"MI-BERBLA","price":14.95,"currency_code":"GBP","in_stock":true},{"title":"Sour Watermelon","offer_id":57314210316666,"sku":"MI-SOUWAT","price":14.95,"currency_code":"GBP","in_stock":true},{"title":"Jolly Joes","offer_id":57314210349434,"sku":"MI-JOLJOE","price":14.95,"currency_code":"GBP","in_stock":true},{"title":"Original Fruits","offer_id":57314210382202,"sku":"MI-ORIFR","price":14.95,"currency_code":"GBP","in_stock":false},{"title":"Mega Mix","offer_id":57314210414970,"sku":"MI-MEGMIX","price":14.95,"currency_code":"GBP","in_stock":true},{"title":"Trill Ride","offer_id":57314210447738,"sku":"MI-TRIRID","price":14.95,"currency_code":"GBP","in_stock":false},{"title":"Ice Cream Truck","offer_id":57314210480506,"sku":"MI-ICECRATRU","price":14.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/6478\/4418\/files\/MI-BERBLA.jpg?v=1790564362","url":"https:\/\/www.londonvapestore.co.uk\/products\/mike-ike-theatre-box-12-pack-120g","provider":"London Vape Store","version":"1.0","type":"link"}